Digital transformations are taking place throughout companies seeking to improve business processes and customer experiences in response to changing markets. Here, we show you the advantages of digital transformation when carried out the right way.

What is digital transformation?

Digital transformation is the process of transforming a business and its services to replace manual and non-digital processes with new digital technology. It also includes moving older digital technology to new digital solutions, enabling greater efficiency via automation. Modern digital technology offered by companies such as ebb3 allows for creative and innovative solutions and goes beyond simply enhancing or digitally supporting old methods.

What benefits can digital transformation have on a workplace?

A greater ability to allow efficient, flexible remote working. Greater system efficiency and consistency between devices can increase employee productivity levels.

Heavy processing work is done on powerful central servers, removing the need for individual high processing physical desktops. This, in itself, allows for cost savings on hardware purchases.

Increased data security. Your physical desktop data, when secured locally, is open to theft, mishaps and errors. Using a virtual desktop means data is securely stored on a central server, accessed via the cloud. You still have control over your intellectual property protection but remove the risk of damage or corruption you would have with a physical desktop.

Business technology can move beyond digitisation, not just to do old things faster but to change the way you do them. First and foremost, a business aims to enhance the customer experience, whether this is from new methods to speed up processing or production. Gaining insights into customer habits and demands will improve your customer interaction.

Digital transformations are also reshaping the way companies approach customer service. They could offer a chance to extend services to meet customers through multiple channels. Businesses making this choice may no longer be restricted only to in-person or telephone. They could use social media channels to offer advertising, marketing, sales and customer service in a way that meets their audience on platforms of their choice.